Decocity is a fairly new company created as a response to the growing trend of using architectural finishing materials in the Philippines. The first few years of the company is crucial in determining the growth in the succeeding years. Rather than being a disadvantage, being young in the industry gave Decocity new opportunities for growth internally and externally.
Establishing our competitive advantage is a challenge that Decocity pursues. We do that by widening our product offerings, diversifying our products, and improving our customer experience. This year, three new products are released under the Decolite product line: SPC Flooring, PVC Soffit & WPC Columns. Cautious and cost-efficient consumers will now have new options for interior applications in addition to other existing interior finishing materials like High Pressure Laminates, WPC Wall Panels and PVC Ceiling Sheets.
New Decocity Branches are opened:
Luzon:
- Laoag, Ilocos Norte– Unit 2, R.A.G. Bismonte Building., Gen. Segundo Ave., Laoag City, Ilocos Norte
- Cauayan, Isabela– National Highway, Sillawit, Cauayan City, Isabela
- San Jose, Nueva Ecija– 1st Flr. A & M Bldg. Roseville Heights, Brgy. Sto. Tomas, San Jose City, Nueva Ecija
- Lucena, Quezon– 1-D JCPI Building, Purok Sariling Atin, Barangay Ibabang Dupay, Red-V, Lucena City, Quezon
- Malolos– McArthur Highway Brgy Longos, Malolos City, Bulacan
- Naga– Zone 1 Maharlika Highway, Concepcion Pequeña, Naga City, 4400
Visayas:
- Bacolod– Yakal Street, corner Lopez Jaena Street, Bacolod
- Roxas– KM 1, Brgy. Lawaan, Roxas City
- Mandaue, Cebu– K&S Athecor Bldg, G. Lopez Jaena, Mandaue City, Cebu
Mindanao
- CDO– National Highway RER Subdivision Phase 1 Kauswagan, Cagayan de Oro City
- Bacolod– Yakal Street, corner Lopez Jaena Street, Bacolod
But while these offline efforts are recognized, Decocity’s online presence is needed for the overall seamless omnichannel experience. Afterall, the online channel makes it easier for the company to reach out to the consumers’ needs and wants. Significant leads which we can get from our social media accounts can drive sales and can also be used as feedback. It is also one way to promote the brand and improve awareness and recognition.
Aside from the channel, the content is also important in presenting the brand to the consumers. All clients, no matter what age bracket they belong, are all visual learners. They tend to buy the product that actively showcases applications that look good, especially in interior finishing materials. This is an important observation that has been the center of Decocity’s campaigns this year. With multiple project applications, consumers can see the quality of the materials. This is also the year the official Decocity YouTube account was created. This is the space where consumers can get useful information on product installations and applications, get inspirations for their interiors, how to’s and FAQs.
With a new year to look forward to, Decocity continues to strive for growth. In the first quarter of 2024, Decocity is bound to release a new brand Trexo, for outdoor products. Under this product line, WPC Decking will be introduced. This will not only widen our reach in terms of consumer needs, but will also diversify our products. Make sure to be updated of our latest product releases, promotions, and new branches by following Decocity on its official social media pages:
Facebook: Decocity
Instagram: decocity_ph
YouTube: decocityph
Tiktok: decocity_ph